COMMON MISTAKES RETAIL BUSINESS SHOULD AVOID

Being able to run a business online has provided so many entrepreneurs with opportunities like never before. And there are pitfalls that every retail business can fall foul off.

So to be sure your online store does not become a victim of avoidable mistakes ensure you are mindful of these common errors.

Customer service can go a long way in retail. Bad customer service can be fatal, no matter how brilliant the product on offer is.

Poor customer service

To ensure your customer service is top-notch consider these points: ensure you are contactable at all times, be polite, and issue refunds where possible.

If you want your business to even be noticed, let alone stand out from the rest then you have to invest in online marketing.

Insufficient online marketing

Online marketing can take many forms and there are many professional agencies and freelancers on hand to help.

Customers do not like to pay for shipping costs, it is as simple as that. Set a minimum spend limit to have access to free shipping.

Inadequate shipping options

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