Week number 4 for the General Mills Prize Package Giveaway!! Yeah!
This week I am featuring the retro cereal box and cereal “Lucky Charms” Seems appropriate since this week was St. Patty’s Day week 🙂
You can read my original post about the Big G Cereals bringing back the old favorites’ retro style by clicking on the link.
What’s new with Retro?
Consumers voted on this year’s five limited-edition Retro packages and now through mid-March, Target stores nationwide will carry five limited-edition General Mills Big G cereal boxes featuring fun “Retro” package designs and cartoons from the 50s, 60s and 80s.
This year, the packaging was chosen based on a national survey conducted by General Mills, which asked consumers to pick their favorite Retro package designs. The top packages chosen include Cheerios® (1956), Trix® (1968), Honey Nut Cheerios® (1984), Cinnamon Toast Crunch® (1984) and Lucky Charms® (1989). Consumers were also asked to share thoughts and opinions about their childhood memories of breakfast cereals, including favorite characters, promotions, prizes, cartoon characters and shows. Many identified rings, submarines and cars as favorite promotions on cereal packages; most preferred prizes over games and favorite Big G cereal characters were Lucky the Leprechaun, the Trix Rabbit and Buzz from Honey Nut Cheerios.
The package promotion on each of the cereal boxes features Retro cartoons. After the packages reach the stores, consumers can go to www.grocerysavvy.com and view some cartoons from the past, while enjoying a fun morning with family and friends over breakfast.
General Mills provided me with the product and information. Thanks!