More than 2,500 Viking Ships are sailing into Walmart stores nationwide as DreamWorks Animation and Walmart unveil an exclusive, first-of-its-kind program tied to the March 26th release of the studio’s feature film, “How to Train Your Dragon.”
Before the film hits theaters this week, Walmart and DreamWorks Animation are bringing into port a unique retailtainment experience that customers should not miss, featuring a giant “How to Train Your Dragon” designated area in stores, with a Viking ship and more than 100 “How to Train Your Dragon” products for purchase!
Walmart and DreamWorks Animation are docking a 40-foot Viking Ship in the center of New York’s Times Square with a two-day event for movie fans! How cool is that?! I would love to attend that with my kids, too bad we are WAY to far away! But, maybe the nearest Walmart will suffice 🙂
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How to Train Your Dragon
The dragon-sized products include exciting dragon and Viking-themed toys all available at Walmart’s Viking Ship displays. Walmart has also developed a “How to Train Your Dragon” activity book that will be in Happy Meals at 1,000 McDonald’s locations in Walmart stores.
And, Walmart’s “How to Train Your Dragon” Web site, which will feature a Dragon-themed map game, goes live on April 1. So much fun and so many goodies!!!
About “How to Train Your Dragon”
Set in the mythical world of burly Vikings and wild dragons, and based on the book by Cressida Cowell, “How to Train Your Dragon” tells the story of Hiccup, a Viking teenager who doesn’t exactly fit in with his tribe’s longstanding tradition of heroic dragon slayers.
Hiccup’s world is turned upside down when he encounters a dragon that challenges him and his fellow Vikings to see the world from an entirely different point of view.
Buy it on Amazon.com!