Dove and Twitter have unveiled a new effort to help address the way we all talk about ourselves (we all do it!) and beauty on social media.
#SpeakBeautiful has launched on Hollywood’s biggest night (the Oscars!), to encourage women and girls everywhere, to turn ugly tweets into beautiful positive ones.
The #SpeakBeautiful ad spot is airing during the Oscars red carpet pre-show on ABC to urge women to recognize the role our online words play in impacting our confidence and self-esteem. Makes sense, doesn’t it?
Being negative online, is a very troubling issue for lots of people. Celebs have quit Twitter because of cyberbullying, heavens, not just celebrities either, but MANY people quite social media because of this. It is heartbreaking to hear about.
There is also the ‘am I pretty?’ videos that are sweeping the web, so sad 🙁 On Twitter alone, women are 50% more likely to say something negative about themselves than positive! And almost 3/4 of women BELIEVE social media comments critiquing beauty is destructive to their self-esteem.
Because of this, Twitter is implementing new technology to prompt positive online talk and change the negative comments around beauty. When a negative tweet is posted, technology will trigger constructive and accessible advice that is curated by Dove self-esteem experts. So, individuals will consider posting more positive things about themselves and hopefully, others.
Connect with @Dove on Twitter and follow the conversations by watching for the #SpeakBeautiful on social media.
“Have You Ever Posted Anything Negative About Yourself Or Someone Else, On Social Media?”