Any business can thrive on the internet provided that it follows a legitimate path and uses a well-designed and a strategic website. E-commerce websites and those who offer services are all over the internet vying for customers’ attention to establish themselves in the market and be more successful.
Growing your start-up business online
So, what are the strategies you are applying to your business? If you’re still only using social media as your main source of leads or if you are still doing business solely through a physical store, this article will help you.
Utilize email newsletter
While social media is a fantastic marketing tool, it shouldn’t be your only promotion front. A study by McKinsey & Company found out that email is nearly 40 times more effective at gaining customers than even Facebook and Twitter combined. This is largely because newsletters are targeted towards clients who actually know what they want. You can easily learn how to create your marketing campaign with Monday.com. It is so helpful.
Email is a powerful medium because not only is delivery mostly guaranteed, but there’s much less noise in the inbox than social media. Email promotions are more likely to achieve results than from a tweet or a Facebook post.
Consider guest blogging
Like what you’re reading so far? You’re currently witnessing guest blogging. This is a sponsored article that helps entrepreneurs like you get started with better online presence and marketing.
You can start by tasking an expert copywriter to blog for your brand or even do it yourself and have it edited for readability. Focus on creating content that adds value and can be shared easily with other people.
If this peaked your curiosity, you’ll be encouraged to use the information in this article and decide based on solutions you will read. Guest blogging, however, is most powerful when it regularly gets shown on your industry’s popular blogs.
Podcasting today are now similar to blogs. It’s plainly getting crowded. Regardless, there are still tons of potential to stand out and reach your audience. Also, it doesn’t take to be an entertainer or radio personality to create a great podcast.
The quickest way to create a popular podcast is by interviewing other experts in your industry. Interview-based podcasts are very cost-effective as well since it takes less work to produce, plus they grow quicker because guests can spread the interview with their networks.
Where should you start?
The first step to an effective and profitable online business is accepting that you need it– and it follows that you must start thinking of establishing a website that will serve as our virtual store/service front.
An important consideration: take note that your personal and business information can be available online after creating a website. This is a big concern especially if you’ll run an e-commerce website or a site that deals with money and/or personal data.
Check out the whois database via Crazy Domains to see what information is shared online and know what security measures you can implement on your site.
Remember, a secure website has the best potential to experience fewer cyber-attacks and profit more. Have other tips you want to share with others? Let’s discuss it through the comments below!