When you run a private medical practice, competition is vast. It’s critical that you focus on your reputation. Failing to uphold your reputation means you’ll lose patients, and fail to attract the most talented staff. To help you to improve the reputation of your medical practice, these five pointers can help.
1 . Choose your staff wisely
To improve your reputation, you’ll need to choose your staff wisely. Follow a rigorous recruitment procedure, arrange multiple-stage interviews, and collect plenty of references. Choose staff who fit into your company culture, as well as possessing the right skills. To enhance your hiring processes, it can be helpful to use digital hiring software and applicant tracking systems. Systems like these can help you to streamline the process, and find the right talent.
2. Create a professional look
To uphold the right reputation, it’s important to create a professional look. You and your staff need to be well presented when providing healthcare or customer service. To ensure that your staff looks professional, you’ll need to choose top-quality uniforms.
You can find a great range of medical uniforms at Uniform Advantage dickies scrubs.
When patients walk into your medical center, they’ll expect the place to be clean, tidy, and well kept. If your building looks neglected, this creates a negative impression. Ensure that your medical practice is well maintained, re-decorate often to refresh old paint work and furniture.
3. Enhance the customer experience
To improve the reputation of your business you need to focus on the patient experience.
Start by improving your website, patients should find it easy to navigate your site. They should have no trouble booking an appointment online. Use your site to provide a medical-themed blog, to offer your patients extra value. You should provide customer service training to your front-of-house staff. With the right training, you’ll ensure that your patients receive a friendly and professional service.
4. Reputation management
It can be helpful to work with a reputation management service. These services can provide many different kinds of support, such as:
- Monitor your reputation online, (helping your medical practice to build a positive image).
- Improve your search engine optimization.
- Organize and track your social media activity.
- Monitor your mentions on third-party websites.
- Acquire reviews, and manage reviews.
- Support you with bad feedback, for example, unsatisfied patients.
By working with an RM company, you can boost your visibility and gain new patients. To grow your medical practice, you need to stand out from the crowd.
Collect feedback and use it
It’s important to collect patient feedback and use it wisely. If your patients have a great experience, they’ll spread the word. Send out feedback surveys by email, ask your patients to comment on their experiences. To help you write a patient survey, these questions can help.
- How satisfied are you with the healthcare we provided?
- Did you find our medical practice to be well kept?
- Did you find our staff to be presentable?
- How likely are you to recommend our medical practice to a friend?
- Did you find everything you were looking for on our website?
- How easy was it to make your healthcare appointment?
- How long were you required to wait in the waiting room?
As you can see, there are several areas that you can focus on. Additionally, you might consider using reputation management software. Launching a new business can be difficult. Paying attention to your reputation can help you to drive success.