This post is all about Instagram Verification and How To Get Verified As A Brand in 2022! Instagram is not only a popular social media app, it has served as a valuable business marketing tool for many years. Advertising on this platform is usually effective, especially when you use the relevant hashtags, awesome photos, entertaining reels, and live videos.
Interestingly, as a business account owner on Instagram, there’s a way to take things a notch further, and that’s by getting your account verified. That simple verification checkmark increases engagement, followers, and brand awareness.
Instagram Verification: How To Get Verified As A Brand in 2022
In fact, data suggests that verified accounts have a 30 percent higher engagement rate than unverified ones. This is because the mark signifies authenticity and reliability. Now, how do you get that blue checkmark on your own account? Great question! You’ll find the answers in the rest of this article.
Why Does Your Instagram Business Account Need to Be Verified?
- It Increases Credibility.
Instagram verification is one way people determine if an account is genuine or not. Once people see that blue check by your profile name, your brand’s credibility increases. That way, they’ll feel more confident about engaging with your posts, and they may even shop and buy your products.
- It Prevents Impersonation
The verification mark confirms that an account belongs to a legitimate brand and not an individual trying to personify someone.
To prevent getting duped, visitors are always on the alert to identify fake accounts. Naturally, every account without that checkmark becomes a suspect. The best way to remove all doubts is to get verified.
- Accessibility to Some Special Features
Verified accounts receive access to special features, which can help to monetize the account further.
An example is a swipe-up feature that most brands and Influencers add to their Instagram stories. Instagram added this feature as a marketing strategy to encourage more engagements.
- Easy Detection
Instagram verification makes it easier for users to find the profiles they’re seeking for. If your account is verified, people will find you easily and this increases the chance of them following your profile and engaging your posts.
It’s crucial to note that being verified does not imply that Instagram endorses you. It also doesn’t mean that your content will be prioritized over postings from unverified accounts on the platform.
Requirements For Instagram Account Verification
As highly coveted as Instagram Verification is, the status symbol can not be bought.
Although Instagram is not the only social media to have the verification tick, Instagram verification has become highly selective. This is because the blue tick identifies and distinguishes accounts of persons, brands, or entities that Instagram deems valuable in the public eye.
For an Instagram account to be verified, it must meet the following requirements:
The account should represent a real person, a registered business, or an entity.
The account should be public and have a complete bio. It should have a profile photo and you should be posting actively.
The account must portray the unique presence of the person or business it represents. Notable entities such as pets are also eligible. In addition, only one account per person or business may be verified. The only exception is for language-specific accounts.
This means that the account should represent a well-known, highly-searched individual, brand, or entity. This requirement is what several people struggle with. If your account is not popular, you may not be verified.
Accounts that are featured in multiple news sources are verified easily. Although, these features should not be paid or promotional.
There is no specified minimum number of followers an account has to have to apply for verification. All Instagram is looking for is an account that is highly sought after, both on social media and in real life.
How Do I Get Verified on Instagram? (Instagram Verification: How To Get Verified As A Brand in 2022)
If you feel you have met the requirements above, getting a verification should be easy from here on. Below is a step by step instructions on getting your Instagram account verified.
STEP 1: Open your Instagram app and head to your profile.
STEP 2: On your profile page, tap on the three horizontal lines located in the top right corner of the page.
STEP 3: Click on the settings option. On the setting page, click on the option ‘account’.
STEP 4: On the account page, there will be the option to request verification. Click on it.
STEP 5: On the request verification page, there will be some information requested of you to fill. This includes a form to confirm authenticity. You’ll need to fill out the following:
- Full Name: This is where the full name of the owner of the business account will be. It should be the name that appears on the official business documents. If it’s a personal account, your full name just as it appears on your identification is enough.
- Username: This is where you write an alias or a nickname that your followers know you as. For a business account, write the name of your company.
- ID: You’ll also be required to upload a photocopy of your ID. Take a picture of the ID then upload it.
Now, it Then you confirm your notability. This is the information required:
- Category: Choose the account category that makes the most sense to you. Such as, if it is a business, you choose the business/brand category.
- Country or Region: Here, input where your business is located.
- Audience: This is optional. In this line, supply information about the group of people you intend to reach out to. You’re to describe the type of people who follow your account and their interest.
Keep in mind that falsification of personal details, when discovered, can cause you to lose your badge. And you may even get your account deleted. Also, never use a third party to apply for verification.
STEP 6: In this last step, you’ll be required to supply links to your social media accounts, website or even articles to show that your account is in the public interest. This part is also optional.
After submitting the above information, waiting is all that is left to do. There is no definitive time range, but Instagram will get back to you. If the application gets rejected, you will not be able to reapply until after 30 days.
Tips for Getting Verified On Instagram Easily
Verification can not be bought. It is instead earned. There is not a single thing that can be done to guarantee verification. But there are ways that can make your account more eligible for Instagram verification.
- Establish a Strong Presence On Other Platforms.
Big notoriety or massive followers on YouTube, Facebook, and Tiktok can help your account when under review for verification. As such, you need to be as active as possible across all your media platforms.
Post quality and fun content early and often. Followers and other people on social media live for content. When your content adheres to your viewers’ needs and wants, that’s a bonus for you.
- Apply At The Appropriate Time
Apply when you’re most likely to get verified. That is, be sure that you have met the minimum requirements for verification. The blue tick is not going to turn your account into a successful one overnight. And just because you can apply does not mean that you should.
The badge is to build the legitimacy of your business and not to guarantee you instant fame. If you truly want to get that badge, build a name on Instagram before applying.
In this regard, posting frequently will help. If you can’t keep up, get an assistant to help you create and post content consistently.
Instagram wants to know that you’re active and connecting with others. So, at every opportunity you get, engage and respond to followers. Show that your account is important and is worth paying attention to.
- Connect Your Instagram to Other Your Social Media Accounts
Connecting your Instagram account to other social media accounts can demonstrate authenticity when Instagram is reviewing your application for verification. Especially when you have a strong presence on other platforms. It does not guarantee your verification, but it can help push your account towards that.
Also, note that an Instagram verification badge makes verified accounts a target for hacking. For this reason, Instagram encourages two-factor authentication for verified accounts.
Instagram Verification should not be a very difficult achievement if you stick to the simple rules. By engaging followers, staying active, and being present on multiple social media platforms you should get your verification. Remember, following all these steps won’t guarantee you a verification. And if you do not get verified the first time, focus on building your brand name and growing your presence on the app. Then try again some other time.
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